Jesús González, BYDSA’s General Director; Jaime Hernández, Commercial Director; Arturo Garza, Director of Strategic Planning and Supply Chain; and Alejandro Guzmán, Expansion Manager attended the inauguration event. They were joined by administrative and sales staff, as well as other energizers who played a key role in making this opening possible.

The welcoming ceremony was led by José Abel López, Central Region Manager, alongside directors and managers, who shared messages to commemorate this significant achievement.

Following this, we held the traditional branch blessing, led by a priest, who walked through the new facilities.

Next, we performed the BYDSA cheer, followed by the ribbon-cutting ceremony. Led by our directors and managers, this marked the official start of operations. Immediately after, our sales units hit the road, and we began engaging with customers in the Durango market.

This is undoubtedly a great achievement for everyone at BYDSA!